How to disrupt luxury - masterclass for Raffles, Orient Express, Fairmont and Sofitel
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The significant changes that Web3 represents are still being misjudged by the majority of luxury players. Labels need to remember exactly what the metaverse is — and will become.
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Designed for instant hype rather than long-term value, many metaverse projects are a recipe for disaster. Here are core strategies to make Web3 count.
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Jumping into the metaverse just for the sake of it is one of the biggest mistakes a luxury group can make. So why are so many doing it?
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When it comes to the metaverse, is luxury forgetting strategy? With the rapid commoditization of digitable tokens, it’s simply not enough to hope customers apply value to your offering.
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The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how?
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The metaverse is the next iteration of our reality, where virtual and physical realities merge into one. In this interview, Daniel Langer of Équité elaborates on the new rules to play to win in the luxury metaverse.
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The luxury industry is undergoing its biggest disruption ever. That is why analyzing its disrupting forces will be crucial for brands in 2022
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2021 was crucial for the luxury industry, full of change and disruption. Here, I reflect upon luxury’s most critical moments from 2021.
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Artificial intelligence is no longer an abstract technology, and China is uniquely positioned to lead the change toward AI. We explain why.
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Équité CEO Daniel Langer was invited to present a keynote on the future of luxury with a focus on luxury real estate at the exclusive conference of the top 100 agents at Compass in Austin, Texas.
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Virgil Abloh was more than just a highly acclaimed creative and designer. He was a legendary artist who changed the luxury industry by himself.
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Luxury isn’t just about craftsmanship or quality because that is not rare in luxury. Yet, the ability to innovate or inspire is.
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The S-class and the 7 Series were once leaders in the market until Porsche launched the Panamera and Tesla’s Model S electric car became a tech billionaire favourite. The global chip shortage led to cars like the Mercedes G-Wagon being sold at dealers above sticker prices, leading to an increase in profitability.
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Brands are extremely confident about charging enormous premiums for their products. But if a customer doesn’t feel valued, no luxury is experienced.
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These days, China influencers have become a crucial investment. But how can luxury brands keep from picking the wrong one?
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China will soon account for over fifty percent of all luxury purchases, but Paris is still in luxury’s pole position. We explain why.
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Asian buyers are now the biggest spenders at international auctions and these digitally-native collectors are happy to splurge online
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LANGER x KAI LISA event on August 31, 2021 on Twitter Spaces
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